Plan

Recall the early days of the Internet (if you're old enough) when Yahoo! was almost the only web site and Amazon.com was strictly a book store...
That's where we'd be today were we to start using our own cryptographic keys to state stuff on our own and litter the Internet with authentic, signed content instead of anonymous pulp.

Hopes, Expectations

Use, Promote, Manifest

Or not. It's up to you.